Selling a Good Name

Borden Dairy Truck, Decatur, Georgia, USA

Elsie the Cow is familiar to almost anyone in America born before 1990.  She was the mascot and "spokesperson" for the dairy division of Borden, Inc.  Borden was founded in 1857, but ceased to exist in the 1990's.  Nonetheless, Elsie and the Borden brand name live on by licensing agreements to other companies.