We love traveling and taking pictures.
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Sunday, January 19, 2014
Selling a Good Name
Borden Dairy Truck, Decatur, Georgia, USA
Elsie the Cow is familiar to almost anyone in America born before 1990. She was the mascot and "spokesperson" for the dairy division of Borden, Inc. Borden was founded in 1857, but ceased to exist in the 1990's. Nonetheless, Elsie and the Borden brand name live on by licensing agreements to other companies.
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